Photo: It-Girl

Elise Leandoer for Precious Gem Leader Campaing 

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s June 28 approaches—the official opening date of It-Girl Fashion Week Spring/Summer 2026—some of the season's most anticipated presentations are already beginning to shape the conversation. Among them is Precious Gem, the showcase set to close the Fashion Week in Paris, now unveiled through its first campaign starring Elise Leandoer.

Before the first runway presentation takes place and the season officially begins, It-Girl has chosen to draw attention to the final chapter of its calendar. It is a decision that reflects confidence in the role Precious Gem is expected to play within the broader narrative of the season.

Every Fashion Week tells a story through its cities, collections, and creative voices. London will open the schedule with Heirloom, while Paris will be entrusted with bringing the journey to a close. Between those two destinations, a new generation of designers, brands, and creators will come together across a month of presentations, further strengthening a platform that continues to grow.

The campaign led by Elise Leandoer introduces a common mood from the excitement often associated with the beginning of a season. A sense of reflection, anticipation, and quiet confidence runs throughout the imagery, making it a fitting introduction to a showcase that will ultimately conclude the calendar.

More importantly, the campaign reflects the evolution of It-Girl Fashion Week itself. What began as an initiative to spotlight emerging talent has developed into a meeting point for designers, brands, and creatives with distinct perspectives but a shared ambition: to contribute to the future of the community through creativity, collaboration, and artistic expression.

That may be why Precious Gem is already attracting attention despite the Fashion Week still being weeks away. Its significance extends beyond being the final showcase on the schedule. It represents an opportunity to bring together the themes, ideas, and creative energy that will define the whole season.

With the opening of It-Girl Fashion Week set for June 28, the countdown has officially begun. While London prepares to welcome the first presentations of Spring/Summer 2026, Paris is already offering a glimpse of what awaits at the end of the journey. Through Precious Gem and the presence of Elise Leandoer, the closing chapter of the season is beginning to take shape long before the first one has even begun.